The brief was to create an engaging email highlighting Boody’s new “Motivate” collection. The email is designed to grab the audience’s attention with the product front and centre while drawing the reader’s eye down the page by adding hierarchy to the typography. I chose colours that spoke true to the brand’s natural and sustainable ethos. I created a set of illustrations to complement the colour pallete and natural style photography. The use of curves gives the aesthetic a soft feel and breaks up the email.